MEET THE TEAM
A creative studio built around thoughtful design, strong relationships and a genuinely approachable way of working.
The way we work is just as important as the work itself.
When you work with Threethirds, you’re working directly with us from first conversation to final delivery. We collaborate closely and handle both design and production, ensuring everything feels cohesive across all formats, giving your brand a consistent presence everywhere it appears.
Real conversations, practical design and support at every stage. You’ll work with the same team throughout from idea to final outcome, making sure everything is aligned, seamless and ready for real world impact.
CHARLOTTE MCGOWAN
Creative Director & Designer
Charlotte is the founder of Threethirds and a senior graphic designer, working across branding, advertising and a wide range of design applications. Having grown up in Wanaka, she brings a strong connection to the community and is known to many as Charlotte Spencer-Bower.
With a hands on approach and a strong understanding of both design and production, she sees projects through from initial concept to final output, ensuring ideas are carried consistently through each stage and translate effectively into real world use.
With a clear sense of direction, she helps carry projects from concept through to final execution
She brings a strong understanding of materials, finishes and application, helping guide decisions that support both the design and its final outcome.
With extensive industry knowledge and a strong understanding of the local business landscape, she helps shape direction and make informed decisions that support each brand as it evolves.
Known for managing multiple moving parts, Charlotte takes a clear and considered approach to every project, with a strong attention to detail that ensures each element feels aligned and intentional.
SINÉAD KRUIS
Designer & Office Manager
Sinéad is a senior designer, working across branding, advertising and a broad mix of design work.
With a strong understanding of both design and process, she works across projects from initial brief through to final delivery, ensuring ideas are carried through clearly and consistently.
She quickly gets to grips with each brief, asking the right questions and offering practical advice and ensuring a clear understanding early on.
She tailors her design approach to suit each client and project, shaping ideas into design that feels intentional and communicates clearly, while finding practical solutions and keeping things organised from concept through to completion.
Always keeping up with new tools, technologies and evolving design approaches, Sinéad brings a fresh perspective to projects while ensuring the work remains practical, relevant and well executed.
With a strong eye for detail and an understanding of how design translates in the real world, she ensures everything leaving the studio is delivered to a high standard and meets both ours and the client’s expectations.
BEHIND THE STUDIO
Threethirds was established in 2019, building on years of industry experience and freelance work dating back to 2011. What originally began under Charlotte’s personal name gradually evolved into a broader studio approach, creating a brand that felt more collaborative, adaptable and reflective of the wider scope of work being delivered.
As the studio grew, Threethirds expanded beyond a single designer, bringing together a shared approach across branding, print, signage, digital and production. The focus shifted toward building a business recognised for the quality and consistency of its work as a whole, rather than around one individual.
Today, Threethirds operates as a hands on design studio, combining creative direction with practical production knowledge. Alongside branding and design services, much of the production is handled in house, including vinyl cutting, signage, apparel pressing and printed applications using both coloured and digital vinyl. Whether produced internally or externally, every project is approached with the same level of care, quality and consistency.
With experience across both design and production, the studio is able to consider how work functions beyond the screen, ensuring ideas translate effectively across signage, print, apparel, digital and day to day use.