Bare Naked Soap is a New Zealand-based brand creating handmade soaps using natural, earth-sourced ingredients, with a strong focus on sustainability and low waste practices.

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A clean identity was developed to reflect these values, with a simple and honest approach. The black and white base allows the natural colours of the soaps to be the hero.

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This was applied across the website, packaging, print, apparel and signage, supporting both product presentation and market presence, creating a brand that feels authentic and grounded with a clear, recognisable identity.