Central Scoop is a real fruit ice cream business primarily operating across events and mobile locations. They needed a distinctive identity to support their offering and stand out in busy environments.

 

A bold, fun and playful direction was developed to feel inviting and easily recognisable in fast paced settings. The identity was applied across a range of touchpoints including the trailer, flags, signage and apparel.

 

The result is a cohesive brand that performs in the real world, with a consistent presence wherever it’s set up.